Good question!  Let us rather tell you why WE needed something like Streamline (and if we strike a chord, please read on). To put it simply, we woke up one morning and realised that our business had grown to the point where we were beginning to drop the ball.

We chewed over this for a while and came to the insight that the number one reason why teams of people often don't achieve what they set out to do is simply because of the inefficient way in which we communicate.  Word of mouth may be a great way for spreading office rumours, but its hardly a way to co-ordinate and galvanise peoples' efforts. Email may well be a wonderful mechanism for getting irritating messages in front of peoples' faces, but it is definitely not an infallible way of ensuring that our customers needs' are met, so that they can pay us with a smile.

So what was wrong with verbal or emailed communication that it didn't do the job, you might ask. Well, for a start we were forever hearing (and saying!) things like

What we wanted was a way to communicate that would ensure that we would never forget. And never misunderstand. And be accountable. And transparent. What we needed was a task management and communication system with the ability to always answer - and agree on - the following questions:

Of course, there were a lot of other things we needed. We also wanted:

Interestingly enough, we set out to resolve the first issue - sorting out our communication and task management, and the others simply fell into place... (well, the last one still remains a challenge at times!).